The smart Trick of Johnnie Walker Blue Label Ultra That Nobody is Discussing
Inside our quest for your lightest bottle achievable, we took our vision to your staff of pro glassmakers. Discovering designs and glassblowing strategies to minimise glass usage with no compromising sturdiness.
The result noticed glass remaining hand-blown into a teardrop form. For The very first time during the brand’s background, the enduring sq. Johnnie Walker bottle continues to be reformed.
From American bourbon to Scotch whisky, examine our useful guideline to the differing types of whisky, how they’re made And the way they differ.
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We hope that our discoveries should have a optimistic impression inside the broader field and help find new possibilities for lighter, decreased carbon packaging choices.”
This new, lightweight bottle is a thing of exquisite natural beauty; but extra importantly, it demonstrates what is possible On the subject of lightweighting glass. We'll go on making use of these learnings throughout our variety, getting extra progressive strides as we look to the future of Scotch.”
The end result is undoubtedly an market-first that, in addition to obtaining exquisite magnificence, showcases what luxury, lighter-weight, reduced-carbon bottles of the long run could appear like. As part of the Diageo Spirit of Progress motion strategy, Johnnie Walker aims to lessen the pounds of glass used in its packaging; an ambition that may be aimed toward reducing the quantity of carbon emissions associated with packaging.3 Even though the know-how isn't nevertheless accessible to start bottles of the excess weight at scale, permanently, the expertise Johnnie Walker has garnered is now currently being placed on lightweighting projects throughout the Diageo portfolio.
. The Earlier claimed ‘lightest excess weight Scotch whisky bottle’ was released by a British isles retailer and weighed all-around 298 grams.
Developed through a take a look at-and-understand model with exterior glass makers, this gentle-fat bottle includes a handblown teardrop condition that reimagines Johnnie Walker's iconic sq. design and style, exemplifies get more info the future of light-weight, and aids discover new alternatives for lighter, lower carbon packaging possibilities.
“We didn’t understand what we were likely in order to obtain when we set out to drive the boundaries of luxury, and the result is something which several said would not be probable.
Diageo has said that the “Beforehand claimed ‘lightest body weight scotch whisky bottle’ was introduced by a UK retailer and weighed around 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo In combination with this, Diageo has declared that a royalty-totally free license towards the patent will likely be supplied to anybody who needs to hitch Johnnie Walker in its mission. Lindley mentioned: “Instead of keep this new information close to our upper body, we’re psyched to be offering a royalty-free licence to our granted British isles patent to the globe.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
“We’re possibly about 12 months from Individuals 1st solutions hitting the marketplace due to the lightweighting software.”
This is a just one-off bottle for now illustrating the art with the achievable, as a style and design experiment and redefining lightweight as luxury. We're going to proceed to use these learnings across the broader Diageo range.
Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, as well as a range of ghost whiskies, very first produced in distilleries which have due to the fact shut.
With our devoted concentrate on presenting lightness throughout every single design and style component, we released a exact lattice stopper, a bamboo body and also a protective transportation box.